About us

Why we do what we do

We’re no ordinary accountants, we really care about the relationships that we build. These relationships mean exceptional client outcomes to even the most difficult of problems. When we take on a new client, it’s like growing the family. So, join us and become more than just another client, become our client.

The building blocks for success

We are a boutique practice, so you get personal service with our team from the get-go. No calling around to try and find the right person to speak to. No missed deadlines. Just pure professionalism with a smile.

Value

We stay a step ahead to create value and go the extra mile for our clients.

Expertise

Years of experience and technical know-how? Yes, please.

Trust

You can expect authenticity, confidentiality and openness.

What makes us tick

There are certain things that make us who we are as a company. Innovation, drive and a social conscience.

Why Choose Us

We show up, for you and your business

The Personal Touch

With so many competitors out there, it’s hard to know where to start. With us, you’ll always speak to the same team members. You’ll have your deadlines met. And we’ll go the extra mile to help you meet your objectives.

Time is Money

Your time is precious. So, whilst you focus on your core business activities, we run the financial aspects. We have all the tools and expertise needed to navigate the tricky bits, so you don’t have to.

Have a Plan

We can help you make a tax efficient strategy to legally minimise your liability. Save money and put your eggs in the right baskets; sounds like a plan.

Meet our Founder

Waqas Iqbal
BSc, BFP, ACA
Director

Meet Waqas. He’s the Founder and Director of W Advisory. After gaining a degree in Accounting and Management, Waqas quickly found his passion. He went on to work for one of the largest privately-owned international property companies in Mayfair: Grosvenor Properties. A role in commercial accounting soon followed at the luxury retail franchise, Pandora Jewellery. 

With a wealth of experience from working in the City and an obsession for detail, Waqas has worked with SME’s and audited listed companies. He qualified at a top tier practice, BDO, and is a member of the Institute of Chartered Accountants England & Wales (ICAEW), the Chartered Institute of Tax (CIOT) and STEP – advising families across generations.

As he grew professionally, Waqas set his foundations in Accounting. He then progressed to work in Tax, advising Private Client and HNWIs. Today, Waqas brings his breadth of experience to your door. He can’t wait to meet you and see what he can do for you, or your business.

Join the Team

We’re always interested in hearing from talented people. If you’re passionate about your work, get in touch.

Frequently Asked Questions

How can I evade taxes legally?

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Are there repercussions for filling late

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Can I buy my wife a gift on the company?

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Can you call me on Zoom?

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Testimonials

We’ll let our Clients speak for us

Waqas has quickly become an invaluable member of our team. The financial policies and procedures he has helped us to implement very quickly have been a real game changer for our business. The monthly reporting Waqas instigated from day one has given us essential insight into the performance our business. I would be more than happy to recommend Waqas to anyone considering utilising his financial expertise

Simon Checkley, CEO, The Regenerative Clinic

Waqas is a great accountant. He explains things clearly and is very knowledgeable. Waqas is a trusted advisor to our business and has great general business acumen. He has advised us on what we should and shouldn’t do in many scenarios which has been invaluable to us. Having Waqas looking after our accounts allows us to get on with running our business and not have to worry about submitting returns or the admin attached to our accounting.

Fabrice Lafond, Asset Management Start-up

W Advisory helped us implement a completely digital, paperless and efficient finance function. The team understands our business, this has meant the suggestions and advice they give us is practical and relevant. When we signed up they promised to take care of the numbers whilst we implement focus on business growth, I cannot fault them to date

Nathan Damson, Managing Director Andy’s Bangin’ Burgers
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Get a quote or a call back

Interested? Contact us to see what W Advisory can do for you. We’re ready to make your finances fighting fit.

Get in Touch